“Discovering that we (the television watchers, the movie goers, radio listeners, and newspaper and magazine readers) and our servants (the television, movie, and radio producers, newspaper and magazine editors, and ad writer) can so quickly and so effectively give a man “fame,” we have willingly been misled into believing that fame–well-knownness–is still a hallmark of greatness. Our power to fill our minds with more and more “big names” has increased our demand for Big Names and our willingness to confuse the Big Name with the Big Man. Again mistaking our powers for our necessities, we have filled our world with artificial fame.” – Daniel J. Boorstin, The Image: A Guide to Pseudo-Events in America (1961)


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